Buyer guide · Checked and updated 22 July 2026

Letting agent automation software: four UK approaches compared

Letting agent automation software can automate or assist with agreed repeat work across enquiries, viewings and administration. This guide compares four different UK approaches by public product scope, CRM model, enquiry-to-viewing capability and pricing visibility.

Choose the type first

The right shortlist depends first on whether you want a complete CRM, an automation layer around the system you have, or a specialist tenancy platform.

Autoprop AI

Consider it when you want a complete lettings CRM with built-in automation, or want repeat work handled around your existing CRM and inboxes.

Complete CRM or automation layer

Street.co.uk

Consider it when you want a modern sales and lettings CRM, property management, client accounting and consumer apps in one core system.

Replace the core CRM

Reapit

Consider it when you want an established, broad estate-agency platform spanning sales, lettings, property management, client accounts and integrations.

Broad agency platform

Goodlord

Consider it when referencing, contracts, payments, landlord checks, inventories and compliance-led tenancy administration are the priority.

Tenancy and compliance platform

Side-by-side comparison

“Not publicly confirmed” means we did not find a clear claim on the official pages checked. It does not mean the feature is unavailable.

Four different approaches to UK letting agent automation software, based on public vendor information checked 22 July 2026.
Question Autoprop AI Street.co.uk Reapit Goodlord
Main role Complete lettings CRM or automation layer. Runs as the core system or handles repeat work around existing tools. Full CRM. Sales and lettings CRM with property management, client accounting and apps. Full agency platform. Sales and lettings CRM, property management, client accounts and integrations. Lettings administration platform. Referencing, contracts, payments, checks, inventories and related workflows.
Keep the current CRM? Yes. Autoprop is designed to work around existing inboxes, calendars, portals and CRMs. Direct record access depends on the CRM and agreed setup. Street is sold as the core CRM itself, not as an automation layer around another CRM. Reapit is sold as the core CRM and wider agency platform. Yes. Goodlord publishes a range of CRM integrations.
Enquiry to viewing Publicly stated. Connected enquiries, qualification, suitable time offers, booking and routine follow-up. Publicly stated. Its FAQ describes automatic replies to Rightmove and Zoopla enquiries and applicant self-booking. Publicly stated. Reapit's Bookings page says portal enquiries can be vetted and renters can book viewings into the diary. Not publicly confirmed on the pages checked. Goodlord's public focus is later in the tenancy journey.
Wider tenancy work Offers, referencing, tenancy setup, maintenance, rent and compliance administration, with agency rules and human approval where needed. Lettings CRM, property management and client accounting are public product areas. Lettings CRM, property management and client accounts are public product areas. Referencing, contracts, tenant payments, landlord AML, inventory check-in, utilities and compliance workflows are public product areas.
Public pricing Plans from £299/month. First month free and no per-user fees. The exact quote is tailored to workflows, integrations and workload. No fixed public price. Street says it builds a tailored quote based on factors including listing volume and products used. Reapit says Bookings is included with Agency Edition Premium or charged per branch; the public page checked does not state the amount. Not publicly shown on the product pages checked; speak to Goodlord for commercial terms.
Buying caution Public review history is still limited because Autoprop is a younger product. Confirm exact integrations and prove the workflow in a live, scoped demo. If keeping your current CRM is important, confirm the migration and change required before choosing a full replacement. Its breadth may suit agencies seeking a core platform; confirm scope, implementation and price against the modules you actually need. Confirm how initial enquiry handling and viewing booking will be covered if those are part of your brief.

Why timing belongs in the buying brief

In Autoprop's first-party sample of 1,542 UK lettings enquiries received between 3 January and 20 July 2026, 72.8% arrived outside defined typical branch hours and 42.3% arrived between 6pm and midnight. This is one vendor's operational dataset, not a market-wide sample; treat it as directional and check your own enquiry pattern. Read the full methodology, branch-hours definition and limitations.

How this was checked

  • Official vendor pages and Autoprop's disclosed first-party research, reviewed on 22 July 2026.
  • Four representative approaches are included; this is not an exhaustive survey of the market.
  • No paid placement, star ratings, affiliate links or copied review scores.
  • We compared public scope and positioning; we did not run equivalent hands-on trials of every product.
  • An absent public claim is labelled “not publicly confirmed”, not “no”.
  • Prices and product scope can change. Confirm VAT, setup, add-ons, contract length and exact integrations directly with the vendor.

Found something out of date? Email contact@autoprop.ai with the source and we will check it.

Questions to settle before a demo

Clear answers make unlike products easier to compare.

What is letting agent automation software?

Letting agent automation software can automate or assist with agreed repeat work such as answering enquiries, qualifying applicants, coordinating viewings and chasing routine administration, while sending exceptions and judgement calls to staff.

Can a letting agency keep its existing CRM?

It depends on the product. Autoprop can run as a complete CRM or connect to an existing system where access and scope allow. Goodlord publishes CRM integrations. Street.co.uk and Reapit are positioned as core platforms themselves.

What should a letting agency confirm before buying automation software?

Confirm the exact workflow, integrations, data movement, human approvals, implementation work, usage limits, VAT, add-ons, contract terms and total price in writing, then test one real outcome with invented data.

Autoprop's case, without pretending this guide is independent

If you want a complete lettings CRM with the automation built in, or want to keep your current CRM while removing repeat work across enquiries, viewings and the wider lettings journey, Autoprop is built around that brief. Plans start from £299/month, with the first month free and no per-user fees. Test one invented version of a real workflow and get the integration scope in writing.

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