Six Platforms, One Question
The lettings software market in the UK has more options than it has ever had. Some are full CRM platforms. Some are specialist tools. Some are brand new. All of them claim to save you time.
The question for any agency evaluating software in 2026 is not "which one has the most features?" It is "which one solves the specific problem that is costing me the most money right now?"
This article compares six platforms across the areas that actually matter to a working letting agency: lead handling, viewing management, voice capability, tenant communication, compliance, and cost.
The Platforms
- Autoprop (autoprop.ai) - AI automation for letting agents. Handles lead response, viewing booking, voice calls, tenant communication, and maintenance coordination.
- Street (street.co.uk) - AI-native CRM covering the full estate agency lifecycle: listings, lettings, property management, and client accounting.
- Goodlord (goodlord.com) - Pre-tenancy workflow: referencing, contracts, compliance documentation, deposit handling, and move-in services.
- Reapit (reapit.com) - Enterprise CRM for larger agencies. Covers sales, lettings, and property management with a developer ecosystem (AppMarket).
- Latch (uselatch.co.uk) - Landlord-focused platform with autonomous AI for rent chasing, bank reconciliation, and tenant communication.
- Vouch (vouch.co.uk) - Specialist referencing platform with credit checks (Equifax), employment verification, and right-to-rent processing.
Lead Response
This is where the biggest revenue gap sits for most agencies. The speed at which you respond to a Rightmove or Zoopla enquiry directly determines whether that applicant books a viewing with you or with the agency that replied first.
Autoprop: Responds to portal enquiries across phone, email, and WhatsApp within minutes, around the clock. Qualifies applicants by gathering move-in dates, occupant details, and budget. Flags leads that need a personal call from a negotiator.
Street: AI Call Handler answers out-of-hours phone calls and accesses live CRM data to handle enquiries. Portal email enquiries are managed through the CRM but require manual agent processing during office hours.
Reapit: Booking management workflows and mobile app (Reapit Go) allow agents to manage leads and process viewing requests. RAI (Reapit AI) provides content generation and predictive insights, but lead response is agent-initiated.
Goodlord: No lead response capability. Goodlord's workflow starts after a tenant has been selected.
Latch: 24/7 tenant communication via AI agent, but focused on existing tenants (rent chasing, maintenance queries) rather than new applicant lead handling.
Vouch: No lead response capability. Vouch operates purely in the referencing stage.
Viewing Management
Autoprop: Multi-negotiator calendar management with route optimisation to minimise travel time between viewings. Coordinates tenant access for occupied properties, including 24-hour notice compliance. Sends automated confirmations and reminders to reduce no-shows.
Street: 24/7 appointment booking engine within the CRM. Viewing scheduling is available but does not include route optimisation across negotiators.
Reapit: Viewing booking workflows built into the CRM with mobile access. Performance tracking and feedback capture via Reapit Go.
Goodlord: No viewing management.
Latch: No viewing management. Focused on post-tenancy operations.
Vouch: No viewing management.
Voice Capability
Autoprop: Inbound and outbound AI voice calls with a natural British voice. Handles enquiry calls, confirms viewings, follows up with applicants, and manages routine phone communication. Dedicated numbers available for lettings, maintenance, and other departments. Smart handoff transfers calls to a human when needed.
Street: AI Call Handler provides out-of-hours call answering with access to live CRM property data. Can handle enquiries and book viewing appointments.
Reapit: No native voice AI. Call management would rely on third-party integrations.
Goodlord: No voice capability.
Latch: No voice capability mentioned in current feature set.
Vouch: No voice capability.
Tenant Communication
Autoprop: WhatsApp, SMS, email, and phone from a single system. Messages go out under the agency's name and branding. Handles automated follow-ups on a human schedule until leads book, decline, or go cold.
Street: Integrated WhatsApp and SMS communication within the CRM. Consumer apps for tenants and landlords providing self-service access to transaction statuses and documents.
Reapit: Communication tools within the CRM. Tenant and landlord portals available through integrations (e.g., PayProp for financial communication).
Goodlord: Digital tenant journey for pre-tenancy. Tenants interact via the Goodlord platform to submit documents and complete referencing applications.
Latch: Autonomous AI agent handles tenant communication including personalised rent reminders with escalating tone based on payment history. 24/7 availability for tenant queries.
Vouch: Mobile-friendly tenant interface for uploading documents and completing referencing applications. Automated chasing of referees (employers, previous landlords).
Referencing and Pre-Tenancy
Autoprop: Reference chasing capability: contacts employers, landlords, and accountants directly. Collects payslips, ID, and bank statements. Automated follow-ups at day 3, 5, and 7 with escalation alerts when referees are unresponsive.
Street: Integrations with referencing providers. AI Document Reader scans uploaded safety certificates and invoices to auto-populate CRM fields.
Reapit: Referencing via AppMarket integrations (Goodlord, Vouch, and others). Native compliance tools for Renters' Rights including rent review checklists and rent bidding safeguards.
Goodlord: Full referencing suite: credit checks, employment verification, fraud prevention, right-to-rent, sanctions and PEPs screening. Automated contract generation with digital signatures. How to Rent guide distribution. Deposit collection and registration.
Latch: Document analysis capability. Compliance tracking for certificate deadlines. MTD (Making Tax Digital) integration for landlord tax reporting.
Vouch: Specialist referencing: Equifax credit checks, affordability verification, identity document validation (IDSP accredited), employment and landlord references, sanctions and PEPs checks. Two service tiers (self-managed Core or fully managed Core+).
Maintenance
Autoprop: Issue logging with urgency triage (emergency to routine). Contractor assignment matched to the right trade. Quote collection for larger jobs. Landlord approval via one-click email or portal.
Street: AI Maintenance Reporting via tenant app. AI provides instant troubleshooting advice for common issues (resolving up to 20% without contractor involvement). Multi-language support. Contractor compliance checking.
Reapit: Maintenance workflow automation via RAI. Property management tools with contractor and compliance tracking. Integrations with Fixflo for maintenance management.
Goodlord: No maintenance management.
Latch: Maintenance updates via AI agent. Focused on communication rather than full workflow management.
Vouch: No maintenance management.
Compliance Tracking
Autoprop: Tracks Gas Safety, EICR, EPC, and deposit protection deadlines. Automated tenancy setup including agreement generation, e-signature, certificate validation, and How to Rent guide distribution. Tracks the 30-day deposit protection deadline.
Street: Material Information (Parts A, B, C), digital PIQs, automated AML checks, custom Core Workflows for compliance process enforcement. Real-time manager dashboards for bottleneck identification.
Reapit: Renters' Rights compliance tools including tenancy monitoring, rent review features, and rent bidding safeguards. Power Reports for compliance reporting.
Goodlord: Compliance documentation distribution (How to Rent, EPCs, Gas Safety certificates). AML and sanctions checks. Contracts updated for legislative changes.
Latch: 24/7 compliance deadline tracking. Document analysis for administrative tasks.
Vouch: Right-to-Rent verification. Sanctions and PEPs screening built into the referencing process.
Pricing
Autoprop: £299/month. Includes 500 AI actions. Additional actions 10p each. Unlimited properties and team members. 14-day free trial.
Street: £6 + VAT per active property per month, plus £2.20 + VAT per tenancy per month. Minimum £500 + VAT/month. AI credits from £25/month (10,000 credits). Unlimited users.
Goodlord: Custom pricing based on agency size. Not publicly listed. Contact sales for a quote.
Reapit: Enterprise pricing. Not publicly listed. Varies by agency size, modules, and contract terms.
Latch: Pricing not publicly listed. Targeted at landlords rather than agencies.
Vouch: Pricing not publicly listed. Per-referencing model. Contact for a quote.
Summary: Which Platform Solves Which Problem
Each platform occupies a different position in the lettings workflow. Choosing the right one depends on where your biggest operational bottleneck sits.
- If your problem is losing leads to slow responses and manual viewing booking: Autoprop handles the entire flow from portal enquiry to confirmed, diarised viewing, around the clock, across WhatsApp, phone, and email.
- If your problem is fragmented data and you need a full CRM with embedded AI: Street provides a modern, AI-native CRM covering listings, lettings, property management, and accounting in one platform.
- If your problem is pre-tenancy compliance and referencing delays: Goodlord or Vouch handle the referencing, contracts, and move-in pipeline. Vouch is the specialist if referencing alone is the bottleneck.
- If you are a large, multi-branch operation needing enterprise infrastructure: Reapit provides the scale, reporting, and integration ecosystem for complex agency structures.
- If you are a landlord managing your own portfolio: Latch's autonomous AI handles rent chasing and bank reconciliation without agent involvement.
For most agencies managing 100+ properties, the revenue lost to slow lead response and inefficient viewing management exceeds the cost of every other operational problem combined. That is why lead handling is usually the right place to start.
Try Autoprop free for 14 days and measure the difference in your first week.